a lot of controversy… the international press is talking about controversy and racial positions. are you kidding? Bruce Weber is one of the best photographers ever....

what makes the difference in a normal and invisible feature? The model. Give the readers a so so so so feature and bring in the story a stunning model, and the feature will...

I think it was like around 10 years ago. One day I received a picture from my manager with a short text like: she’s Adriana, she’s in Miami the next week in the same...

if you can find a reason, please let me know one day. All I know is that one day you wake up and everything you need is right there, parked in your garage. You just beed to turn...

Advertising is one of the most fantastic areas inside this business. Even if… sometimes we can’t really get it what it was supposed to suggest inside the ad. So, the companies...

if you wanted a clear example of how NOT to use the light, here you have it. Because light can be dramatic, with a strong contrast when you want it. But when it’s not welcome...

don’t tell me you never dreamed a bedroom like this one. Because if you don’t, well that means that you could even imagine it in your best dreams. a fantastic...

sometimes here’s people with the insane taste to know what to wear everyday. and there’s people around with a huge sense of style. I consider them some kind of visual...

just found it in a magazine. kind alike this one. catching your eyes. catching your attention. well mixed colours, well planned ad.

I’ve been using polaroids all my career. Now of course the digital changed everything even if the model agencies still call the no make up shots “polas”....

I was wondering in the last days after a journalist asked me what is the place in the world where I’ve been spending the most of my time… now I have the answer:...

to be honest it’s like talking to find one in a million, but yes, there’s people in this world with an incredible huge natural charme in front of a camera. no matter...

when you travel all alone, when your destination is pretty unknown and where everyone is waiting for you to take the last decision. I know, I’m not living a regular...

if only… this image is a perfect example of what composition is all about and how important is composition is for photography. the only point I disagree is about the positioning...

where is your attention going looking at this pic? if you answer “straight to her eye” you are on the right track. Since when I started with photography in 1988...

Cosmetic brands use too much Photoshop? YES, absolutely. and when it’s going to be too much, you miss the sense of the commercial purpose. In our times, a pretty 21 years...

  for a huge sense of graphic disfunction that is sending out this ad. pages should be inverted and that would help for sure. I am sorry I don’t get it in this...

for sure some more light was needed on her face. but she’s pretty enough to let the readers be focused on her beauty and not the light. Meanwhile, the classy choice...

ok, this picture is a great one. pure bread for our brain. Composition at the highest level, born to be on a double page!!! double page, but not on a double page pushed on the left...

even if desaturating and working with levels can optimise the red that much, the effect is pretty interesting, probably just the color of the nails it was better another choice,...

I was totally not looking at the picture while I was flipping a magazine, when I noticed the fantastic make up around her eyes, mostly the part right below with drops of make...

I mean we all know how the clarity option saved our asses in the last years. And the software companies like Adobe improved even more with the latest versions its functionality....

since 20 years, since a black and white image of Claudia Schiffer, there’s always the same problem with Marciano: Guess girls are the prettiest ever

the purpose of a blog is to share informations. no matter what. this morning I was waiting for my flight while I’ve found this fashion editorial in Harper’s Bazaar....

lucky enough to believe in dreams.

with all the space available… right on her eyes??? bad decision

because if you have the budget to ask one of the most beautiful women on earth to be in your ad… you use a lot of photoshop and you need to publish ads using your look...

It’s like an old saying. It’s like trying to catch the sunset at 2PM. depending on what kind of clothes you have to shoot, you must take a decision and if that...

well, it all started a few months ago. You must know that we receive hundreds of emails each day and so many of them are suggesting something, sometimes even models, new faces...