I’m freaking out when I’m listening to so many people talking about photography like a matter of ISO or aperture and exposure. Well, I’m one of those thinking...
I know what you are thinking… but seriously I’ve been living inside the fashion industry since 1991. I’ve seen clothes all my life and I was so lucky I’ve...
please we all have this feelings. We know there are places in this world that we love to call them Home. No matter what. I have my own. Yes, home is where my family is. But also...
Father, mother or whatever. You know what? This girl rocks. That’s the point. She rules because she’s not just a pretty face, she’s got so much more. She’s...
We all have our own places. Personally that place is wherever my daughter is. That’s definitly where I wanna be. But if and when I can get a 2nd choice, I will pick...
Thanks for asking. So many of you sent emails asking about this picture and more. Yes, I took them during a shooting we had in Beverly Hills a few years ago, if I’m...
you don’t need to freak out about what the color dominance should be. Take your shot, depending on the subject, the location, the temperature of the color and go ahead....
I know it’s crazy. So long time ago… I was coming back from Miami Beach where we had like 2 fashion editorials a day and finally we were heading back to Italy...
there’s no music without inspiration and I don’t know any kind of inspiration without the music. Otis Redding performing “That’s how strong my love...
and yes, I still have a strange tool in my hand… and it’s used to better check the light. I know the most of you use the cameras to get the perfect exposition...
and you feel so bad… when you’ve been working for many days with no day off, and even more than 1 shooting a day… it can happens… that you take a flight...
and the job is over… some prople is going for a party, some for a drink and some for a sleep. We’ve been working hard for all day. So, it’s time to pick...
Miami Beach, 2003 We had the shooting in a wonderful location with a stunning model, Elise. A beautiful model and like every brazilian a fantastic dancer. And yes, at the end of the shooting...
somewhere on a rooftop in Beverly Hills. I don’t know why I always end up going on the rooftop. If I’m shooting at the Shelborne in Miami Beach or if I’m...
no worries. In the last 3 months I received many emails talking about someone (some sort of famous photographer) who used to copy and paste the idea of the picture I’m...
We do what we love, otherwise it’s such a boring job. We do it at our best because we love it. We put together style, make up and hair style, depending on the storyboards...
what is needed more??? even more important of anything else it’s the subject, the make up and the hair style, or the style… here you have the greatest secret...
I do. I loved those years like nothing else. Well, if you pretend to be a photographer, you must learn photography as much as you can. If you want to learn photography today...
I’ve been shooting models and actresses for many years and yes, they are some of the most beautiful beauties you can imagine. I grew up dreaming to do this job and today,...
for what I learned from my point of view, when I see something I like, in that same moment I know if I want it back portraited in black and white or color, but… (there’s...
there’s people in this world that I had the privilege to shoot in the last 25 years that just made my job so much easier. Jordan is one of them. In one single shooting...
For one second, close your eyes, delete whatever is cool in this industry and whatever is not. Think about what makes you work in a better comfortable zone… I know,...
and I wanna come home. yep one of those days, when you miss the “normal life”. It’s since 2007 that I was at the Canary Islands and I had this song in my ears...
When a company releases a new software version everyone get mad to have the latest version. Most of the times you don’t even know what the upgrade referred to and you will...
Up and down with Miami Beach, every day and some times a day. I had this song shouting in my car I don’t know how many times a day… Today I woke up and a radio...
Well, a lot of people I meet on location and a lot of the ones just sending me emails keep asking why I called my twitter or instagram or even the blogging spaces with the jshawlax…...
I believe that with Avedon and Newton, Arthur Elgort inspired me the most for whatever is photography. A true sense of natural composition combined with the innatural sense...
when the people rocking your professional life keep telling you “this is not the time to stop, not even to sleep…” so you have like “at least”...
do you remember the motto what you see is what you get? well, talking about photography is totally different. It would be too easy to get what you see. The point is the way you imagine...
Yesterday I had an interview for a german TV channel and when they asked me what I miss the most in fashion photography from the 90s??? That’s my answer: We miss the genius...
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