nothing change for me. I can look at a picture today and then again tomorrow and maybe after 3 months again. Nothing is going to change, not even 1% of what I feel. When a visual...

would you ever consider it? to publish a magazine with a pic like this one in the 90s? but mostly to use this graphic design for the page…? NO WAY in the past. AMAZING...

Ralph Lauren got my attention and seriously I can’t wait to have one of these on location to shoot. Color images in the right location would be amazing and even some...

goodmorning Europe, I love the way this video is so much real like if it was filmed yesterday. Love this song of course even if I must tell you, it’s not the same if you put this...

no matter where you turn your camera and even less the point of focus. Every picture has a point of interest and what I call “a meaning”. In this picture, the model,...

what can you ask more for the perfect shot? I’ve been shooting so many times on a beach and I still can’t get enough. I could work there every single day of my life....

We all have been in love with Milan, sooner or later. The fashion industry started here and in Paris. Dudes like me growing up at 20 km from Milan has been such a fortune...

horses have always been around in my life in the last 30 years. and when I need a break they are my best buddies. I don’t think I could live a life without them and I’m...

Within only a few years, whatever was magazine oriented it was nothing compared to what is trendy today. And it all changed in just a decade. Our visual culture grows up with...

I always said that it all started there and one day I wish I could finish there. In 1992 Andrew devastated the Florida. Within only a few months we were going back there from...

that’s the point today. We forget about the most part of the images we see in a magazine, only 1 minute after we’ve seen them. It’s like a flat creative...

I just can’t get it anymore. When someone is trying to be nice but fake to you saying “with all due respect” it means they are going to NOT have any respect...

While watching some other mags I’ve noticed this stunning jacket. I’m in love with that and I’m going to press one of my stylists to have it on location....

I was checking the water in one of my paddocks where my broodmares live when this stunning creature came for a visit. Of course she came for the water and not for me, but I noticed...

Like always we all need to warm up and photography both in front or behind the camera doesn’t make any difference. Some take only a few minutes, some need more time,...

the pool, early morning. the best place to relax just after some jogging. Noone is around, except for the guys working at the hotel. Everywhere I go I love these moments of intimacy....

Photorealism is a real art where the artist studies a photograph and reproduce it the most realistic possible in another medium. The American art movement began between the late...

you know what? I have enough of people in this business trying to sell a fake future to every pretty girl on the planet. Modeling is a very serious job and it’s not easy...

that day just arrived… The one you bring your daughter to see the amazing Despicable Me 3 and when you go back home you say: “I loved it so much and what a soundtrack!!!...

I came across some fashion magazines yesterday while waiting my manager at the studio. Sometimes I focus on some fashion editorials, some other times I have fun looking only...

Venetian, Las Vegas – while going back exhausted from the location, we only had 4 hours to take a shower, to eat something and sleep a little bit. Always great to be back...

Because many of you asked. Here’s my answer. These are my tools. Of course when I can I use one an iMac 27″ but traveling for 99% of my time during the year, these...

Today, in 1908, a great photograher was born, a visual influencer. I’m talking about the man that changed my life. I’ve always been inspired by the images since...

I hate haters. Jelous people talking bad about some other people really irritates me a lot. But we all need haters. Ignorance has no limit, this is what I learned in my last...

When they are calling you in the middle of the night from the other side of the ocean just to tell you that “your stats are the best ever…. and that we are having...

I picked up this mag today and I downloaded the issue online. While turning the pages I noticed this shot. And let me tell you how bad it is that a big brand needs a cheap...

when they tell you that you need to upgrade your english level for the show. “I mean we love your italian accent but we want to make sure you can rule the show for more...