Well, a lot of people I meet on location and a lot of the ones just sending me emails keep asking why I called my twitter or instagram or even the blogging spaces with the jshawlax…
Well, nothing has been planned. I used to live almost everywhere in this world, mostly hotels but sometimes I forced my manager to find more private places like real houses, so for what I remember I lived in Manhattan, then Paris, London, Sunrise, Fort Lauderdale, Miami Beach, Los Angeles, Beverly Hills, Santa Monica, Malibu and many more places…
Every time I was alone and with some problems about sleeping, my jetlag was always dominating my life, I used to write down a few words, but honestly it was just for myself. The posting, the blogs, social networks were just at the very beginning and still not diminating the world.
I loved to post pictures about the places I was working or what I was cooking or the flight that was delayed…
almost like a blogger, right. but I didn’t want to be a blogger, I’m nothing compared with a good blogger, I just loved the idea to post something.
It was around 10 years ago, I was going back in LA, living at the Beverly Wilshire waiting my Pretty Woman every day, even if she never appeared.
My manager called me and she said that what I was writing was just recording numbers like crazy.
My italian-english and the way I talked about photography, travel, food, people, style, fashion, books or music was just amazing, they said.
So, one day, I just arrived from Paris and I was at the Los Angeles Airport with the LAX sign in front of me and I said: let’s call it jshawlax.
so that’s how I got that name.
We still have thousands of people a week running back on my website.
They want more and more and I wish I can find the time to make it.
They love what I write, what I live and the way I live it. They love fashion and style but they also love image composition and cameras.
So many write back to me saying they love the way I talk about everything, nothing serious but everything under a new light.
Yes, I had a stunnig journey, just an amazing piece of life for 25 years and jshawlax is just a note where I post my life.