Don’t try to sell something cheap like something “natural” or with that “instagrammed style” that’s so trendy today.
And when I say cheap I don’t care what’s the name behind the camera or at the production desk.
Because those kind of solutions offend us.
In the past a huge name behind the camera was meaning great final visual masterpieces. Those images are still running like the greatest inspirations for the ones doing this job.
But today someone is trying to use famous names to produce cheap and very poor final solutions that are just trashy.
The excuse, it’s always the same: “we wanted to develop a very natural and low profile concept” taking inspiration from this Instagrammed generation.
Well, if you find something natural in this shot and all the others of the same series, please let me know.
It was much better to ask the models not to pose and take selfies of themselves while wearing this brand… and the car and the garage, I can’t really get the message, but maybe it’s just my stupid and idiot brain.