Cosmetic brands use too much Photoshop? YES, absolutely.
and when it’s going to be too much, you miss the sense of the commercial purpose.
In our times, a pretty 21 years old with no make up can get much more attention than a more than perfect images with no black points, control of the shadows and skin surgery.
So, where’s the point to get perfect images for an ad when a natural plan would bring more REAL attention?
we are human please save some humanity in our looks. otherwise we look like robots.