This is disturbing

This campaign came out with something I call disturbing for any creative mind.
“Photographie Retouchée”…???? and it’s so bad.
Because we all can see that the image has been retouched, but like 90% of the images used for a campaign or a fashion editorial.
Maybe just with a little brush, maybe with one and only clone in the corner… but writing this message is really upsetting.
Yes, with that budget at paco rabanne, they don’t really need to retouch anything, but even with a cheap image like the one published there’s no need to write that the image has been retouched… so bad.