they needed something real and far away from the artificial world.
We’be been considering a lot of solutions, one in studio, one on the streets, but something was not making me satisfied. It’s a mag talking about News, I wanted a more dedicated image.
So, I had a flash: I grew up with my parents always telling me these words, “Until proven otherwise”.
That was what I was looking for. Concept by Joey Shaw, inspired by true events and joining the Editoriale Italiano spring-summer campaign 2018.