yes, it’s my concept

and they wanted me to think about something strong that they can to use it for the campaign.
Now a lot of people call it controversial, without even knowing what controversial means.

So, I did it. Italy is positioned at the 77th place with the freedom of the press. I wanted to make sure everyone can get it.

So, I took a stock image with Benito Mussolini from the 40s and I asked:

“What has changed with the information in the last 80 years?”
and I replied: “The color arrived”.

because sometimes it look like nothing else has changed…