Never stop learning. That should always be your goal. Because there’s no end-line. It’ll never be enough. I remember in the 90s it was so difficult to find places...

if you are a photographer you use Adobe, or at least I suppose you do. Well, the last Adobe updates about Photoshop, Lightroom and even Illustrator are just amazing. I’m...

like for every job, give me a few seconds. after the briefing, double checking for the schedule and the upcoming days, another coffee🤪 and I’m ok, we can start taking...

In the 90s, we used to have grain, because we were shooting with films. And we must go over the misconcept that grain was all about bad things. I used to buy 400 ISO bw films....

because sometimes you can’t just control everything and if the people managing your schedule want you to shoot 3 editorials in the same day, that means you will be shooting...

because every day I get questions about who’s been my fav. model in the 90s… Claudia Schiffer or Cindy Crawford?Well, none of them. I was more inspired by some...

but never accept someone else to tell you how to shoot, how to create your image, never let someone to rape your mind and your creativity. Then as we all did, mostly at the beginning,...

like everyone else, when we start developing our passions to reach our dreams we would do anything to be in the right place at the right moment with the right people. No matter...

Depending on some kind of location I finish the day with some of the equipment that really need to be clean. I see photographers with videos where the tools are always like...

The most wanted print from my fine art archives is this one, the “dancing danes”. Looking at some of the stats this is the most requested images. I took this pic around...

because that’s where the tethered is bringing you. I mean, it’s great and important to shoot tethered mostly if you are shooting still life but in any other situation...

you make the choice to change your life, to take the direction you want to. No1 else…

do you know what this term is all about? Well, because many of you keep asking every day how I started with photography…🤔 I can tell you that when I was 20 I used...

That’s how the most part of the days start. Planning every single step going deeply into the details. Nothing must be underrated. No possibility to consider any mistake....

in case you need me I’m gonna be at the office for the next 10 hours…🤓

This campaign came out with something I call disturbing for any creative mind. “Photographie Retouchée”…🧐 and it’s so bad. Because we all can see that...

Ok, holidays are over, or at least the few hours we really had a break are over but it’s ok 🥰 The phone is ringing, my agent is calling and yes, today we re-start...

I don’t know if it ever happens to you. When you start packing for the upcoming shootings of the next days and while checking the cameras you find that someone has been...

I’m always searching for the perfect combination between the subject and the clothes. I see it like a natural connection and it hurts me the most when there’s...

and it’s not just because of Gucci and their new campaign. Seriously we never had so many requests for new fashion editorials for the upcoming season with stories recalling...

“Life’s a climb but the view is great”, that’s what Miley Cyrus sing. Well, this job can really freak you out. No free time, no private life, no chances...

Yep, thanks for asking me about this matter. I like social media and I believe they are a great step into the future for the way we visualize our minds. But it’s true,...

Goodmorning Italy. It’s always beautiful to be back even if today we have -3° on location. 😬😉 Kinda freezing… 

Simplicity has always fascinated me the most in a picture. And if you find the way to express the simplicity of a very private moment, I really believe that for a short time...