because sometimes you can’t just control everything and if the people managing your schedule want you to shoot 3 editorials in the same day, that means you will be shooting even during the strong light, the thrilling midday…????????
As a photographer you know it’s the worst time of the day… but if you HAVE TO… that means you must start learning how to take care of the strong light working with the high keys.
And if you start learning that, you start like it in some ways.